Thursday, 5 January 2012

Donatella me she's done it again...

Not barely two months since the fantastically successful Versace for H&M collaboration dropped (and crashed the whole website I may add- I know this because I acquired finger cramp whilst trying to purchase a shirt for a friend- my refresh button has never seen so much action) Versace are now releasing a SS12 cruise collection available in H&M stores on January 19th, that's one quick turn around in the Versace house! This collection is perfectly kitch whilst remaining fresh and completely covetable- Cherry's, melons and cupcakes appear in convoy across playsuits, half bras, bodices and mini dresses-all very 50's Miami beach/ pool party. Versace, as ever, stays true to its brand identity- Making a bold statement whilst having fun with fashion. The men's pieces have a positively Jame's Dean-esk feel, with huge turn-ups and T-s with the classic Versace maize emblazoned on them- and we all love a bit of vintage branding. This collection is so well put together, it really feels as though you are investing in a piece of Versace apposed to just someone putting their name to clothes- you get the feeling there has been real thought and put into the design and making of it. Seeing this collection makes me yearn for Summers past and Summers to come- with 70mph winds at the moment it is all I can to escape the January blues.

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